RECENT PROJECTS

SPP - The Sustainable Procurement Pledge
the ntertain company AG

BRAND DRIVEN GROWTH

Market Opportunities

Find and seize business opportunities, and prepare informed strategic business decisions.

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Corporate
Strategy

Motivate staff and keep everyone clear on track with a relevant purpose and a clear vision

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Brand
Marketing

Convince customers and clients with a relevant solution based on real and differentiating facts

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Seminars & Workshops

Tackle marketing challenges in one day with your team or improve their marketing knowledge

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Market Opportunities

  • Understand local market size and potential
  • Define target audience
  • Understand local competition (i.e. positioning and price)
  • Identify competitive advantages
  • Define to-market / market entry strategy
  • Develop business cases 

Examples

  • Business case preparation for a side stream product (B2B): deep and extended view of market data, including market size and potential, customer base, positioning and pricing (rmb)
  • Development of the mission, vision & values of a worldwide leading B2B company (> 350 employees): 0,5 day workshop with top management, implementation in over 12 global subsidiaries (rmb)
  • Deep analysis of regional, Dutch market for a local service provider: market size, customer segmentation, competition, incl. customer interviews (rmb)
  • Development of the start-up Tchibo mobil, incl. business case, contract negoations (O2)

Corporate Strategy

  • Development of mission, vision & values
  • Provide the basis for communicating your organization’s purpose and values to all key stakeholders – internal and external
  • Create the foundation for your strategy development

Examples

  • Development of a globally uniform and customer-centric sales & service program for a B2B company (rmb) 
  • Development of marketing strategy for a private university (rmb)
  • Definition and founding of Tchibo mobil as the first brand in mobile communications (O2, Tchibo)
  • Development of tailor-made sales marketing concepts (Tchibo mobil)
  • Redefinition of the price and product strategy for o2 Prepay (o2)

Brand Marketing

  • Brand Management
  • Cross-media Communication Strategy & Plan
  • Customer Centric Brand Positioning
  • International Brand Structure and Brand Architecture 
  • Brand Building
  • Building Brand Equity

Examples

  • Realignment of the global brand strategy towards customer centricity (B2B): 1 day workshop with key stakeholders (rmb)
  • Harmonization of global brand identity (B2B food company), (rmb)
  • Management of several projects developing and implementing lead-oriented websites, e.g. for a global B2B food and a B2B service company (rmb)
  • Development of a new brand communication idea for a Polish FMCG brand (rmb)
  • Development of a pan-European activation campaign (rmb)
  • Multi-channel campaign for Deutsche Telekom (DDB Tribal)
  • Revision of the brand communication A1, Austrian mobile operator (Telekom Austria, 2009)

Seminars & Workshops

  • Tackle a marketing challenge in one day
  • Marketing, Brand & Communications Seminars and Workshops

Examples

  • Leading various marketing workshops for medium-sized B2B customers in collaboration with MDKK, Magdeburg
  • Developing and implementing strategic partnerships
  • Carrying out consumer research and ensuring communication effectiveness, identifying opportunities and anticipating challenges through analyzing markets, target groups and KPI ́s
  • Managing of external partners and developing strategic alliances
  • Building and developing consumer-centric, agile and effective marketing teams
Contact me