The Sustainable Procurement Pledge (Example)

BRAND DRIVEN GROWTH

Market Opportunities

Find and seize business opportunities, and prepare informed strategic business decisions.

More

Corporate
Strategy

Motivate staff and keep everyone clear on track with a relevant purpose and a clear vision

More

Brand
Marketing

Convince customers and clients with a relevant solution based on real and differentiating facts

More

Seminars & Workshops

Tackle marketing challenges in one day with your team or improve their marketing knowledge

More

Market Opportunities

  • Understand local market size and potential
  • Define target audience
  • Understand local competition (i.e. positioning and price)
  • Identify competitive advantages
  • Define to-market / market entry strategy
  • Develop business cases 

Examples

  • Business case preparation for a side stream product (B2B): deep and extended view of market data, including market size and potential, customer base, positioning and pricing (rmb)
  • Development of the mission, vision & values of a worldwide leading B2B company (> 350 employees): 0,5 day workshop with top management, implementation in over 12 global subsidiaries (rmb)
  • Deep analysis of regional, Dutch market for a local service provider: market size, customer segmentation, competition, incl. customer interviews (rmb)
  • Development of the start-up Tchibo mobil, incl. business case, contract negoations (O2)

Corporate Strategy

  • Development of mission, vision & values
  • Provide the basis for communicating your organization’s purpose and values to all key stakeholders – internal and external
  • Create the foundation for your strategy development

Examples

  • Development of a globally uniform and customer-centric sales & service program for a B2B company (rmb) 
  • Development of marketing strategy for a private university (rmb)
  • Definition and founding of Tchibo mobil as the first brand in mobile communications (O2, Tchibo)
  • Development of tailor-made sales marketing concepts (Tchibo mobil)
  • Redefinition of the price and product strategy for o2 Prepay (o2)

Brand Marketing

  • Brand Management
  • Cross-media Communication Strategy & Plan
  • Customer Centric Brand Positioning
  • International Brand Structure and Brand Architecture 
  • Brand Building
  • Building Brand Equity

Examples

  • Realignment of the global brand strategy towards customer centricity (B2B): 1 day workshop with key stakeholders (rmb)
  • Harmonization of global brand identity (B2B food company), (rmb)
  • Management of several projects developing and implementing lead-oriented websites, e.g. for a global B2B food and a B2B service company (rmb)
  • Development of a new brand communication idea for a Polish FMCG brand (rmb)
  • Development of a pan-European activation campaign (rmb)
  • Multi-channel campaign for Deutsche Telekom (DDB Tribal)
  • Revision of the brand communication A1, Austrian mobile operator (Telekom Austria, 2009)

Seminars & Workshops

  • Tackle a marketing challenge in one day
  • Marketing, Brand & Communications Seminars and Workshops

Examples

  • Leading various marketing workshops for medium-sized B2B customers in collaboration with MDKK, Magdeburg
  • Developing and implementing strategic partnerships
  • Carrying out consumer research and ensuring communication effectiveness, identifying opportunities and anticipating challenges through analyzing markets, target groups and KPI ́s
  • Managing of external partners and developing strategic alliances
  • Building and developing consumer-centric, agile and effective marketing teams
Contact me